Feature Request: Disqus Number in Tumblr Dashboard
Can someone take a couple hours out of their week to build the following for all us Tumblr addicts?
Just a little text link that says “X Comments” right next to the existing link that says “Y Notes”.
Right now I’m clicking through on posts I like to see if there are comments there, and it’s a bit annoying not knowing what to expect each time I do that.
Where Content Interaction Sparks?
Why does content get more traction in some social media sites than others?
Since Buzz launched publicly last week I have been using it to syndicating my Tumblr posts. I’ve noticed that sometimes I get more (and better) comments in the reply threads under my syndicated posts in Buzz than I get in my own comment threads or at Tumblr.
For example, when I responded to Dave Lifson about the “innovation premium” in big companies acquiring startups (specifically, Google acquiring Aardvark), I got the following interaction around my post:
- Tumblr: 2 Likes in Tumblr, and 2 reblogs.
- Disqus: 0 Comments.
- Buzz: 12 Comments and 3 Likes.
So, the quantity of activity of this post was highest at Buzz. And additionally, Greg Cohn jumped into the Buzz thread and left a really insightful comment. So, I’d say the quality was also higher there too.
But, that’s just one example, and there are plenty of counter-examples. I wrote another post last week about the relationship between Buzz and Friendfeed. The quantity of interaction for that post was:
- Tumblr: 14 Likes and 5 Reblogs.
- Disqus: 1 Comment.
- Buzz: 0 Comments.
So, pretty much all the activity was at Tumblr in this case.
I can’t figure out why interaction around content takes off in certain places, but not others. The only pattern I can detect is that if a conversation sparks, the conversation generally stays in the channel in which it is sparked. In other words, if two people start replying back-and-forth about a post of mine in Tumblr reblogs, that conversation rarely jumps over to my Disqus thread, and vice versa.
But, the key question (and one that someone could build a business around) is why does interaction get sparked in the first place, and what content is best suited to spark is specific channels over other channels?
Activity/Follower Ratio in Social Services
I noticed a simple trend in social services that is obvious in retrospect, but often not well articulated.
In Twitter, I have 2089 total lifetime Tweets and 2367 Followers. In Tumblr I have 268 total posts and 262 Followers. In both cases, this is essentially a 1:1 ratio of activity:followers.
Now, this is just a correlation, and does not necessarily imply causation in either direction. But, there is definitely a relationship between organic interaction with a service and the followers you acquire in the service.
The key to this relationship is that the activity has to be genuine and organic. For example if I just start spamming my Twitter account with the monotonous details of every sandwich I eat, I’ll quickly dilute my activity/followers ratio.
What’s your activity:follow ratio for various services?