There is something supremely cynical about the notion among Republican conservatives that they could use their ability to make unlimited contributions to “super PACs” and shadowy social-welfare groups to buy an election. It views voters as a flock of sheep, easily hypnotized by misleading ads, willing to believe whatever wealthy industrialists tell them about taxes, jobs and health care.
A landslide loss for big money
I am so happy this tactic didn’t work. Full stop.
But it’s surprising it didn’t work. Billion dollar TV budgets at CPG companies are not spent frivolously. Coke spent $4B on marketing last year (vast majority on TV) because they know it makes people buy more Coke. I’m surprised the same impact could not be reliably produced for votes.