Sunday, November 11, 2012
There is something supremely cynical about the notion among Republican conservatives that they could use their ability to make unlimited contributions to “super PACs” and shadowy social-welfare groups to buy an election. It views voters as a flock of sheep, easily hypnotized by misleading ads, willing to believe whatever wealthy industrialists tell them about taxes, jobs and health care.

A landslide loss for big money

I am so happy this tactic didn’t work. Full stop.

But it’s surprising it didn’t work. Billion dollar TV budgets at CPG companies are not spent frivolously. Coke spent $4B on marketing last year (vast majority on TV) because they know it makes people buy more Coke. I’m surprised the same impact could not be reliably produced for votes.

Notes

  1. thegongshow posted this