Wednesday, June 27, 2012
When developers talk about which mobile platforms they plan to support (the choices being: iOS, Android, Mobile Web / HTML5, WinMo7, J2ME/BB, Symbian), I never hear people talk about retention as a motivating factor.  The decision factors are always: distribution, addressable audience, ability to convert paying users, ease of development, beauty of the underlying devices, and biz dev deals (ie getting paid by a platform owner to support an inferior platform). I’ve never heard user retention cited.  But this chart is quite powerful, and going forward will be one of the top 2-3 reasons why any developer should support iOS first and foremost. (via Users more loyal to apps in 2012; iOS beats Android | Localytics)

When developers talk about which mobile platforms they plan to support (the choices being: iOS, Android, Mobile Web / HTML5, WinMo7, J2ME/BB, Symbian), I never hear people talk about retention as a motivating factor.  The decision factors are always: distribution, addressable audience, ability to convert paying users, ease of development, beauty of the underlying devices, and biz dev deals (ie getting paid by a platform owner to support an inferior platform).

I’ve never heard user retention cited.  But this chart is quite powerful, and going forward will be one of the top 2-3 reasons why any developer should support iOS first and foremost.

(via Users more loyal to apps in 2012; iOS beats Android | Localytics)

Posted at 11:26 AM 7 notes

Notes

  1. indianseal reblogged this from thegongshow
  2. geisen reblogged this from thegongshow and added:
    Retention is critical. I’m curious...vs. Android. Let’s say you take the same app on
  3. thegongshow posted this