Everybody loves the feeling of having expert knowledge about their favorite, local venues. It’s the motivation behind reading restaurant reviews before entering a restaurant to figure out the best dish to order. Or, it’s the pride felt knowing the where the best, hit-filled jukebox is within a 5 block radius. When you really know a location you get a satisfying feeling of expertise, comfort and enjoyment, but reaching that state is often time-consuming. Foursquare accelerates the process of local expertise. And, it’s optimized to give this information exactly when you need it, on-the-go via a rich mobile app.