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November 29, 2011
...Take This Idea: Console Social Games
Like any good investment idea, timing is essential. I think now is the right time to aggressively pursue social casual gaming on consoles. Why now?
- All the major consoles (Wii, Xbox 360, PS3) all have open marketplaces so distribution in the consoles market today is easier than it has ever been before.
- The Kinect is the fastest selling CE device ever. It’s a casual interface into an otherwise hardcore console that is quickly teaching Moms all over the world that the XBox is a friend, not a foe. As 50-something year-old women get more comfortable with consoles, they’ll start experimenting with different features and games, and this demographic is Zynga’s best performing demographic.
- Services like OnLive will open up gaming on the TV to new markets that don’t want to invest capital in yet-another-box attached to the TV, which means expansion of the console audience.
- the Unity platform has made developing for the console market dramatically easier and cheaper than has been historically possible.
Why do I think this is a good idea for a new company to pursue (instead of a new distribution channel for Zynga)? Because I think gaming at the 2-foot distance is fundamentally different from gaming at the 18-foot distance. Consoles are designed to be played from afar, and a startup that focuses solely on the 18-foot experience could have a leg up on encumbants that come from the desktop and mobile worlds.
If you’re working on casual games specifically targeted at the console market, drop me a line. Or just take this idea and run with it. It’s probably worth what you paid for it ;)
6 notes
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christmasgorilla said:
I want to a social Zumba game come out for the Kinect. Cultural pinnacle.
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gbattle said:
way ahead of you…i know some teams…IN YOUR NEIGHBORHOOD. DOH! more to come…
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